Denmark is a Customer Centric, globally leading manufacturer of
innovative products for mobile living. WAECO/Dometic Denmark
develops and offers products and solutions that enrich people's
experiences when away from home, be it in motorhomes, caravans,
trucks or boats.
- A year and a half ago, we had a goal of increasing Customer
Loyalty, stimulating additional sales and increasing our turnover
within the climate-workshop segment. To us, gaining stronger
Customer Insight is vital in order to take necessary actions and
ensuring that we use our time and resources in an efficient way.
Furthermore, it is our goal that our customers obtain a better
insight into our product portfolio, as well as increase their
willingness to recommend us, says Per Flensted, CEO of WAECO/
Loyalty Group has ensured WAECO/ Dometic Denmark a detailed data
framework and has gained both relevant and valuable Customer
Insight on which they can take action.
- Working with Loyalty Group has given us a crucial insight into
our customers of which we already can see the effect. Based on the
customer insight, we have engaged several initiatives and we have
gotten a better overview of our service visits, which now is booked
14 days ahead of time. This enabled us to not being behind
schedule, which has had a significant effect on the Customer
Experience, says Per Flensted.
Currently, WAECO/Dometic Denmark is busy implementing changes
necessary for improving the Customer Experience, stimulating
additional sales and increasing turnover. Next step working with
Loyalty Group is carrying out a follow up customer survey. This
customer insight will be used to better target new initiatives and
focus areas creating a closer connection to the customers.
- Loyalty Group has given us insight into how we can target our
customers better and what it takes to ensure Customer Retention as
well as stimulation additional sales. We have gained stronger
Customer Insight and established a far greater focus on
coordinating our Customer Focused initiatives in a value-generating
manner. We have moved from acting on our hunch to base our
strategic decisions on concrete facts about our customers, says Per
Contact Loyalty Group on phone +45 7025 2627 or e-mail firstname.lastname@example.org if you
would like to know more about attaining the right Customer Insight
leading to Customer Value and additional Sales.
Loyalty Group A/S | Smedeland 30 | 2600 Glostrup | Telefon +45 70 25 26 27 | email@example.com