How much is a “Like” on Facebook really worth?

Burger KingBy Paul Aas, Loyalty Group

Do you have a Facebook page for your company or products? Do you count "Likes" to see how many followers or "fans" you've got? Have you ever thought about what a "Like" really means for your customers? Do you believe that the customers who "Like" you on Facebook are more loyal than others?

Well; - then think again!

Have a look at this short video from an interesting experiment Burger King did in Norway last year; - and we guarantee you will get a bit surprised.

Watch the video

Enjoy; - and reflect and discuss with anyone involved in your company's strategic planning of social media policy and customer relationship work.