Microsoft and Loyalty Group strengthens the use of CRM

Many of the companies that have implemented a CRM system do not experience sufficient value of the system. Despite good intentions the CRM system often end up as a calendar and customer database. This is what a collaboration between Microsoft Denmark and Loyalty Group is about to change.

Microsoft Denmark has chosen to involve Loyalty Group in working to ensure that businesses get the most out of their CRM system. Loyalty Group should help to ensure that the CRM system will be provided with relevant customer knowledge and applied optimally in all parts of the business. It should not just be a tool for sales but also including Marketing and Customer Services, who also are responsible for contact with customers.

CEO of Loyalty Group Mikkel Korntved says;
- A well-functioning CRM system is an important basis for strengthening customer orientation in many companies. We are therefore pleased to see that a vendor like Microsoft ses opportunities in working with us and that we can help to strengthen the use of CRM systems in companies.

Microsoft partners prepared for targeted customer dialogue 

As a first step, the Loyalty Group invited Microsoft gold partners for a constructive dialogue about how they can add even more value to Microsoft's CRM solution. This came through a one-day workshop that upgraded partners about relevant knowledge and tools for an even more valuable dialogue with customers.

Loyalty Group has subsequently launched a collaboration with a number of Microsoft partners and among other things spoken on a number of their customer events. In September, Loyalty Group focused on customer loyalty as the key to increased sales at a number of seminars in Columbus A/S CRM Market Manager Marc Simonsen Taarup talks about working with Loyalty Group:
- We see great value in the Loyalty Group's services and understanding as a complement to our Microsoft CRM solutions. As a partner they can help our clients to collect and understand the necessary customer information, and we can make it available through the Microsoft CRM so that employees and managers in customer-oriented functions can act on it in everyday life.