Many of the companies that have implemented a CRM system
do not experience sufficient value of the system. Despite good
intentions the CRM system often end up as a calendar and customer
database. This is what a collaboration between Microsoft Denmark
and Loyalty Group is about to change.
Microsoft Denmark has chosen to involve Loyalty Group in working
to ensure that businesses get the most out of their CRM system.
Loyalty Group should help to ensure that the CRM system will be
provided with relevant customer knowledge and applied optimally in
all parts of the business. It should not just be a tool for sales
but also including Marketing and Customer Services, who also are
responsible for contact with customers.
CEO of Loyalty Group Mikkel Korntved says;
- A well-functioning CRM system is an important basis for
strengthening customer orientation in many companies. We are
therefore pleased to see that a vendor like Microsoft ses
opportunities in working with us and that we can help to strengthen
the use of CRM systems in companies.
As a first step, the Loyalty Group invited Microsoft gold
partners for a constructive dialogue about how they can add even
more value to Microsoft's CRM solution. This came through a one-day
workshop that upgraded partners about relevant knowledge and tools
for an even more valuable dialogue with customers.
Loyalty Group has subsequently launched a collaboration with a
number of Microsoft partners and among other things spoken on a
number of their customer events. In September, Loyalty Group
focused on customer loyalty as the key to increased sales at a
number of seminars in Columbus A/S CRM Market Manager Marc Simonsen
Taarup talks about working with Loyalty Group:
- We see great value in the Loyalty Group's services and
understanding as a complement to our Microsoft CRM solutions. As a
partner they can help our clients to collect and understand the
necessary customer information, and we can make it available
through the Microsoft CRM so that employees and managers in
customer-oriented functions can act on it in everyday life.
Loyalty Group A/S | Smedeland 30 | 2600 Glostrup | Telefon +45 70 25 26 27 | firstname.lastname@example.org