Loyalty Group establish strategic partnerships

Loyalty Group has signed partnership agreements with the local software company ICON and with Business Leaders Malta (BLM).

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ICON is a software development house focusing on web and mobile-app development as well as bespoke software solutions. It is on the forefront of e-marketing and social media campaigns for several blue-chip companies both locally and abroad. 

- Loyalty Group and ICON have identified common interests at the intersection of where customer loyalty meets marketing. In this regard, we are developing initiatives which are of mutual benefit to our customers says ICON's Director Gege Gatt.

Business Leaders Malta Limited is a fusion of companies, people and ideas. Their goal is to create fora where thought leaders and professionals come together to share ideas and knowledge.

- Both BLM and Loyalty Group have a common interest in supporting customer loyalty. For this reason we have synergised our efforts in creating insightful marketing research tools and seminars to support Maltese decision makers' says Morgan Parnis, Managing Director of BLM.

Local director of Loyalty Group in Malta Paul Aas comments that he finds the strategic relations very interesting and of great importance for LGMs prospects and development in Malta. The cooperation has already led to our first workshop arranged within the BLM Insight program.

See details about the workshop here