For the fourth consecutive year, Lexus is the winner of
AutoIndex in both Norway and Sweden. In Denmark, BMW wins for the
fifth year in a row. Lexus and BMW triumphs on the overall
evaluation as well as on all parameters like the car brand, sales,
workshop and customer loyalty.
Jan Christian Holm, general manager of Lexus Norway says:
- Since the beginning, we have had a strong focus on Customer
Service and a great respect for the Lexus brand and all the
customers, who choose us.
Our products live up to a superior quality that makes our job
easy, as well as a continuous focus on providing the best service
in the industry. This applies to both sales and aftersales.
Jan Askholm, CEO of BMW in Denmark says:
- We are proud of the result and perceives it as a recognition
of our dedicated efforts to constantly improve Customer Centricity
at the dealerships, the workshops as well as internally at BMW
Denmark. We would like to thank our many customers, who for the
fourth year in a row have selected us as the winner of AutoIndex,
and we guarantee that we will do everything we can to continue the
positive development. The diploma is the visible proof. It will a
visible symbol on the wall at every BMW dealer, reminding everyone
of the importance of Customer Satisfaction every day.
On average, the car owner's satisfaction have continuously
increased the past decade since Loyalty Group carried out the first
AutoIndex survey back in 2003. on average, the car owners'
satisfaction have increased by 1.7% in Denmark, 1.1% in Norway and
0.8% in Sweden compared with last year's survey.
- We clearly perceive the car owners' increased satisfactions as
something that will lead to higher expectations. This pressures the
car brands and the total experience of the car to live up to these
higher expectations. Not only the physical qualities of the car and
the sales experience, but also throughout the entire customer
journey, says Lars Jepsen, Research Manager and Senior Advisor in
Auto Index is Scandinavia's largest survey of private car owners
and has become an important tool to benchmark the automotive
The survey consists of 120 questions about the car owners' view
on the car in itself, the dealer and the workshop. The results are
calculated based on more than 53.000 Danish, Norwegian and Swedish
car owners' evaluation of:
Contact Research Manager, Lars Jepsen on e-mail email@example.com or call +45
7025 2627, if you would like to know more about AutoIndex.
Loyalty Group A/S | Smedeland 30 | 2600 Glostrup | Telefon +45 70 25 26 27 | firstname.lastname@example.org