insight into the customers and getting a clear picture of what the
customer wants and values is essential to us. When a project of
building a cement plant is passed on from one team to another and
in the end to the customer, communication is key. Loyalty Group is
helping us increase our customer focus leading to Customer Loyalty,
Nadia Haagen, Project Manager and Global Strategic Marketing
Manager in FLSmidth comments.
The customer relationships are of vital importance to FLSmidth
and the aim is to attain insight into what creates value in the
eyes of the customers ensuring that both parties experience equal
value of the collaboration.
FLSmidth experiences significant regional challenges when
engineering cement plants globally. It requires insight into both
customers and the markets as well as the ability to engineer
innovative solutions meeting the specific customers' demands, needs
- In collaboration with FLSmidth, we will create a platform for
ensuring greater relevance in the communication with our customers
and develop a foundation for providing sales with better support. A
"Customer Intimacy"-strategy will be defined with the aim of
creating deep customer insight, making it possible to segment the
customer base within both Project Sales and Products &
Upgrades. In effect, the strategy will enable FLSmidth relevant 1:1
communication reaching the right people at the right time, explains
Nils Riske, consultant at Loyalty Group.
Having a keen focus on Customer Centricity is valuable and
meaningful to FLSmidth not only in the short run, but also in the
long run because such a focus allows FLSmidth to work in a more
targeted and structured manner. Thereby ensuring that the
customer's experience significant value in the collaboration
throughout the project.
- Future wise, knowing what is and what is not important from
the customers' viewpoint is key to FLSmidth. Consolidating these
elements of importance with those of the customers', as well as
insight into how these differ on a global scale, empowers FLSmidth
with a sustainable and targeted focus in meeting the customer's
needs, Nadia Haagen finishes.
Contact Loyalty Group on phone +45 7025 2627 or e-mail firstname.lastname@example.org if you
would like to know more about attaining the right Customer Insight
and communicating it to the right people at the right time, thereby
optimizing the Customer Value.
Loyalty Group A/S | Smedeland 30 | 2600 Glostrup | Telefon +45 70 25 26 27 | email@example.com