AutoIndex is Loyalty Group's most extensive and
in-depth CSI/customer survey, with more than 44,000 private car
owner interviews conducted on a yearly basis. The survey has been
carried out since 2001 and provides detailed knowledge about
private car owners' experience and satisfaction with their car, car
dealer and workshop.
24 Scandinavian car suppliers use the AutoIndex as a means to
benchmark against their closest competitors and target and
strengthen their actions towards customers.
BMW secures its position as winner of the Danish AutoIndex,
followed by Volvo on a second place, and Mercedes-Benz on a third
place. The survey results are based on more than 23,000 Danish car
owners' experiences and opinions. When it comes to the customers'
evaluation of the areas sales and service, Toyota still takes the
Lexus wins this year's AutoIndex in Norway. The second place
goes to Volvo, followed by BMW on a third place. Of all the
participating car makes in the Norwegian AutoIndex, Kia experiences
the highest growth. The survey results are based on more than
11,000 Norwegian car owners' experiences and opinions. Besides
winning the AutoIndex, Lexus achieves the highest scores on all
Toyota wins this year's AutoIndex in Sweden. The second place
goes to Subaru, followed by Honda on a third place. Of all the
participating car makes in the Swedish AutoIndex, Renault
experiences the highest growth. The survey results are based on
more than 10,000 Norwegian car owners' experiences and
The AutoIndex survey contains more than 200 questions, where
private car owners evaluate their cars according to the following
areas: The car in itself (the product), overall loyalty, car dealer
(the buying experience) and the workshop (service of the car).
Not only does the survey give you detailed insight into
the customer's experiences with your car make, but also answers to
central questions about your closest competitors. Among other
things, AutoIndex will answer:
AutoIndex is a valuable tool in that allows you to follow
developments in car owner satisfaction and loyalty year by year.
More than 26 Scandinavian car importers already cooperate with
Loyalty Group as AutoIndex clients and use the results as an
important addition to their own surveys.
AutoIndex gives you comprehensive knowledge about car owner
experiences and satisfaction with the dealer, workshop and car
itself. At the same time you get a unique opportunity to compare
your results with competing car makes and last but not least, the
unauthorized workshops - all of this on a detailed level (single
Loyalty Group draws on more than 20 years of experience in
customer loyalty development in the car industry and we can help
you convert the results from AutoIndex to concrete action and
commercial value. We conduct yearly workshops with the management
teams of a range of car importers. At the workshop we present the
results from AutoIndex and offer recommendations as to how the
customer experience may be improved and how to increase
We also present results at the yearly dealer conventions and take
part - as specialists on Customer Centricity and Loyalty - in the
service training and education of sales- and workshop staff.
AutoIndex gives you the opportunity to target and strengthen
activities based on concrete knowledge, whether the goal is to
create a better customer experience or improve the level of service
at the workshop level.
See our customer cases and statement.
Get an overview of our solutions.
Contact us for a dialogue about your needs.
Loyalty Group A/S | Smedeland 30 | 2600 Glostrup | Telefon +45 70 25 26 27 | email@example.com