Customer Loyalty as a Common Goal

The lecture "Customer Loyalty As a Common Goal" challenges the often lack of understanding and coordination between the headquarter and its retailers. The daily life for the two groups is often very different, and conflicting interests can therefore quickly occur. Instead of pointing fingers at each other, the parties should turn their focus on a common goal to increase customer satisfaction and loyalty. Get inspiration to attain a stronger collaboration to put the customer first and reap the benefits in terms of increased efficiency, job satisfaction and earnings.

The lecture highlights:

  • Introduction to the topic customer satisfaction and loyalty
  • Typical challenges in the collaboration between the headquarter and its retailers
  • Focus on the business value of a loyal customer over time
  • Inspiration to optimize collaboration on the basis of relevant customer knowledge
  • Examples of retailers that are working successfully with customer loyalty
  • Final recommendations and handouts for inspiration

Target Audience: The lecture is targeted management at headquarters and retail managers.

Duration: 1 hour (including questions).

Location: The lecture will be held at your company unless otherwise agreed.

Lecturer: The lecture will be held by a senior advisor from Loyalty Group.

Contact Nitin Ruparelia on e-mail or by phone +45 70 25 26 27 for pricing and additional information about the lecture.

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