One Size Fits Nobody

The lecture "One Size Fits Nobody" challenges the traditional belief in Mass Communication, where Marketing communicates the same message to all in attempt of creating interest in the market. The lecture introduces the possibility of targeting messages based on 1:1 customer knowledge and thus creating more relevance and awareness in the market. Get inspiration to enhance the impact of your messages and achieve maximum results of the marketing budget.

The lecture highlights:

  • Introduction: Mass Communication vs. Personal Communication
  • Facts about the use of individual customer knowledge in marketing departments
  • Focus on the business benefits of personal communication
  • Inspiration to collect and use relevant customer knowledge in Marketing
  • Examples of businesses practicing Personal Communication
  • Final recommendations and handouts for inspiration

Target Audience: The lecture is targeted the marketing managers and others with interest in optimizing and developing the marketing department.

Duration: 1 hour (including questions).

Location: The lecture will be held at your company unless otherwise agreed.

Lecturer: The lecture will be held by a senior advisor from Loyalty Group.

Contact Nitin Ruparelia on e-mail or by phone +45 70 25 26 27 for pricing and additional information about the lecture.

Your challenges

Read about the challenges we can help you with.


Client cases

See our customer cases and statement.


Contact us

Contact us for a dialogue about your needs.