Become an Effective Key Account Manager

The lecture "Become an Effective Key Account Manager" challenges the company's way of prioritizing and structuring their customer work. A Key Account Manager is often responsible for taking care of and developing hundreds of customers. The customer prioritizing is thus essential. Get inspiration to segment customers based on knowledge about their loyalty, opinions and potential. With this knowledge, you can spend your time on the most important customers and target your work to retain customers and generate additional sales.

The lecture highlights:

  • Introduction to the topic effective Key Account Management
  • Facts about the challenges in relations to effective customer care
  • Focus on the business value of effective segmentation
  • Inspiration to prioritize and target the initiatives on the basis of knowledge
  • Examples  of businesses that have increased sales based on segmentation
  • Final recommendations and handouts for inspiration

Target  Audience: The lecture is targeted sales managers and others with interests in optimizing and developing sales.

Duration: 1 hour (including questions).

Location: The lecture will be held at your company unless otherwise agreed.

Lecturer: The lecture will be held by a senior advisor from Loyalty Group.

Contact Nitin Ruparelia on e-mail nr@loyaltygroup.dk or by phone +45 70 25 26 27 for pricing and additional information about the lecture.

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