Loyalty Segmentation – The Key to Increased Sales

The lecture "Loyalty Segmentation - The Key to Increased Sales" challenges the traditional segmentation of the customers, which is often based on historical data. The sales work should be targeted on the basis of knowledge about customer opinions, potential and loyalty towards the company. Get inspiration for an effective segmentation of customers based on these elements and establish the foundation for increased customer retention and generate additional sales.

The lecture highlights:

  • Introduction to the topic loyalty segmentation in Sales
  • Facts about segmentation and use of customer knowledge in Sales
  • Focus on the business value of effective segmentation
  • Inspiration for segmentation of customers based on relevant knowledge
  • Examples of businesses that have increased sales based on segmentation
  • Final recommendations and handouts for inspiration

Target Audience: The lecture is targeted sales managers and others with interest in optimizing and developing sales.

Duration: 1 hour (including questions).

Location: The lecture will be held at your company unless otherwise agreed.

Lecturer: The lecture will be held by a senior advisor from Loyalty Group.

Contact Nitin Ruparelia on e-mail nr@loyaltygroup.dk or by phone +45 70 25 26 27 for pricing and additional information about the lecture.

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