From short-termed sales to profitable customer relationships

The lecture "From short-termed sales to profitable customer relationships" challenge management's often too short-sighted focus on generating sales. Instead of chasing new customers with attractive here-and-now offers, management should focus on building strong customer relationships that contribute effectively to the company's bottom line. Get inspiration to create increased customer retention and budget share and how to quantify the economic benefits.

The lecture highlights:

  • Introduction to the topic of customer relationships and purpose of the topic
  • Facts about customer lifetime value and need for customer knowledge
  • Calculation of the economic value of increased customer retention
  • Inspiration for tools and methods to strengthen customer loyalty
  • Presentation of case, focusing on profitable customer relationships
  • Final recommendations and distribution of  inspirational material

Target group: The lecture addresses the company's top management.

Duration: 1 hour (including questions).

Location: The lecture will be held in your company, unless otherwise agreed.

Lecturer: The lecture will be held by a senior consultant from Loyalty Group.

Contact Nitin Ruparelia on e-mail or by phone +45 70 25 26 27 for pricing and additional information about the lecture.

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