Look ahead and set realistic management targets

The lecture "Look ahead and set realistic management targets" challenges the traditional management targets in companies, which are primarily based on historical results. No captain controls his ship alone on the basis of the aftermath - realistic goals requires that you are also able to look ahead and anticipate your customers' behavior. Get inspired to set realistic goals and budgets based on knowledge of both customer history, future behavior, attitudes and loyalty.

The lecture highlights:

  • Introduction to the topic management targets and purpose of the topic
  • Facts about the use of customer data in different companies
  • Focus on the business value of relevant data
  • Inspiration for management targets based on loyalty and attitude data
  • Examples of the use of loyalty data to predict customer behavior
  • Final recommendations and distribution of inspirational material

Target group: The lecture addresses the company's top management.

Duration: 1 hour (including questions).

Location: The lecture will be held in your company, unless otherwise agreed.

Lecturer: The lecture will be held by a senior consultant from Loyalty Group.

Contact Nitin Ruparelia on e-mail nr@loyaltygroup.dk or by phone +45 70 25 26 27 for pricing and additional information about the lecture.

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